Dreamforce ‘16: Protecting Salesforce Data for the Salesforce Ohana

Spanning TeamThis Salesforce MVP was so very proud to be part of Dreamforce this past week, listening and learning along with my MVPeeps and a diverse, empowered Community (aka the Salesforce Ohana.)

What were my top learnings?

  • Salesforce Einstein will be making every Salesforce user smarter and more effective. Salesforce is doubling down on empowering Sales, Marketing, and other app users by adding in comprehensive AI via Einstein, taking advantage of the trove of data in the users’ instances and via aggregated data. (Oh, and have you backed that data up? Survey says that more than 31% of organizations have not, putting the value provided by Salesforce at risk.)
  • Large enterprises, including Dell EMC (#IWork4Dell) are going all-in on Salesforce’s Lightning Experience. Lightning Experience combines the new Lightning Design System, Lightning App Builder and Lightning Components. (And yes, Spanning is the only SaaS backup-and-restore partner on the AppExchange to be Certified Lightning-Ready.)
  • Diversity and equality is not just a core value for the Salesforce Ohana, it’s a competitive advantage. Tony Prophet, Salesforce’s first Chief Equality Officer, was a constant presence, taking in the current “state of the Ohana” and leading The Equality Summit Keynote. Supporting equality is not just the right thing to do, it’s also the right thing to do for business – according to recent research by Dalberg, “Improving ethnic and gender diversity in the U.S. technology workforce represents a massive economic opportunity, one that could create $470 – $570Bn in new value for the tech industry, and could add 1.2 – 1.6% to national GDP.”
  • Surprisingly, 31% of organizations using Salesforce are still at risk for significant data loss! This isn’t because Salesforce doesn’t protect their customers; it’s because the most common cause of data loss is human (admin, dev, or user) error. And fully 31% of organizations surveyed this year do nothing to backup their data and metadata. Despite Salesforce’s recommendation to use a third-party backup-and-restore partner like Spanning from the AppExchange, in this year’s “State of the Admin and Developer” survey, there was a 5% increase in the number of those who report neither using the Weekly Export—nor any other form of data protection!

If your organization uses Salesforce, you must protect your investment by protecting your data and metadata. It’s a best practice to do so, and enterprise ready Spanning Backup for Salesforce can help. I encourage everyone in the Salesforce Ohana, and those I met at Dreamforce ‘16, to learn more about Spanning Backup for Salesforce here or start a free 14-day trial today and test it out.