How Much Does Your Salesforce Data Change Every Day?

Dentists recommend brushing your teeth at least twice a day. Imagine you didn’t brush them for a week. Who still wants to sit next to you in a meeting?

Most people eat three to five meals per day. But what if you just had one meal per week? You’d probably be pretty cranky most of the time.

Before you leave your house in the morning, you probably lock your door. If you only locked your door once a week, you’d create a lot of opportunities for your stuff to get stolen.

There are a lot of things you wouldn’t do just once a week. But for the majority of Salesforce administrators, when you ask them how they’re backing up their incredibly important Salesforce data, they cite the Weekly Export. For those of you who don’t know, the Weekly Export is just what it sounds like – a huge pile of data that gets exported from Salesforce once a week and stored locally.

The problem is, a lot can change in seven days. We took a look at how often data was changing for our users, and we found that on average, each organization that we were backing up had about 26,000 changes to their Salesforce data every day. That’s 155,000 changes per week.

Another way to look at that is that there are 155,000 opportunities for data loss between those Weekly Exports. If you ever had to restore lost data from your Weekly Export, 155,000 objects in that file could be incorrect or missing entirely, rendering your restoration woefully incomplete.

Now that you know how much your data is changing, are you still comfortable backing it up just once a week? If you want to know more about the benefits of daily backup, check out the Slideshare below.


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