New SaaS Applications Are Integrating to Prevent “App Fatigue”

Colin Carson is a marketing specialist at Cirrus Insight, an industry leader in integrating Salesforce.com data into your email inbox.

One of the major trends occurring in the cloud computing industry (or simply the tech industry in general) has been the convergence of different online tools. SaaS app marketplaces have been growing exponentially, filled with tools designed to make life easier. However, you eventually reach a point of diminishing returns when it comes to implementing new apps; they stop becoming beneficial and start becoming noise.

This phenomenon has given rise to a whole new class of apps that plug in to other apps and make them even easier to use. This streamlines the workflow of users who may be suffering from the “app fatigue” of switching back and forth between so many apps.

But how does this work? Let’s use sales reps as an example. Can you name the two online tools sales reps use the most during the workday? If you are with the overwhelming majority, your number one answer is email. The inbox contains conversations between leads, current customers, co-workers, and countless others. Phone calls play an extremely important role in sales, but phone calls are usually preceded and followed up by a couple emails. That leaves a lot of data stored in your inbox.

The second most common tool for sales reps can be disputed a bit more, but, we’ve found the answer is indisputably Salesforce.com. Customer Relationship Management (CRM) software makes organizing and retrieving information on your many contacts manageable. And as an innovative giant in the cloud industry, Salesforce provides one of the most widely adopted and helpful CRM tools at the enterprise level. While Salesforce provides many ways for sales reps to save time, there remains one flaw in the system: sales reps must switch back and forth between these two applications that they use the most, which slows down their workflow.

The world is changing; people now want everything in one location where they can manage information easily. We recognized this trend at Cirrus Insight and created a tool that integrates Salesforce and the inbox to streamline the sales workflow.

The convergence of online tools is only beginning, but it’s definitely a trend that will not be going away anytime soon.  Application developers that recognize this trend and work to integrate with existing applications – the ones that pay attention to their user’s need of “everything in one place” – they will be the next wave to succeed in the world of SaaS.

To learn more about integrating your inbox with Salesforce, visit cirrusinsight.com.


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