Google Launches Easier Discovery of Third-Party Apps for Google Workspace Customers

Bellevue, Wash. – November 19, 2013 – Today Google introduced a new way for Google Workspace administrators to discover third-party applications that use improved security. Marketplace updates, which align closely with the look and feel of Google’s popular Chrome Web Store, seek to improve the overall operating experience for IT administrators using Google’s enterprise platform. The new Marketplace layout makes it easier for administrators to discover and install relevant third-party applications and can be accessed directly through the Google Workspace Admin console, which Google redesigned earlier this year.

The Google Workspace Marketplace is home to hundreds of applications built by independent software vendors. These products provide added automation, administrative and management tools, project management software, backup and more. The Google Workspace Marketplace makes it possible for IT administrators and users to operate in a 100% web and Google cloud environment.

The improved Google Workspace Marketplace experience launches today with nearly 20 leading independent software vendors, including seven member companies from the Cloud Alliance for Google Workspace. These companies include BettercloudInsightlyLucidchartSmartsheetSpanning, UberConference, and Yesware. The Cloud Alliance for Google Workspace, the only independent network of cloud software developers building products integrated with Google Workspace, strives to foster a community among Google Workspace Marketplace vendors and promote the ecosystem as a whole. Many Google Workspace customers also use third-party apps from Cloud Alliance members, including companies such as Marin Software, Trump Hotels, Harvard University, LivingSocial, State of Maryland, United States Holocaust Memorial Museum, Cypress Grove Chèvre, Warby Parker, Ralph Lauren, Groupon, University of Maryland, TruGreen Landcare, Modern Office Methods, Trèves and BlackLocus – an innovation lab for Home Depot.

According to a survey conducted by the Cloud Alliance last year, a typical IT administrator installs six Google Workspace Marketplace applications, but ends up keeping only three. The Cloud Alliance is confident today’s Marketplace upgrades will make it easier to discover and install relevant applications. Plus, as the ecosystem around Google Workspace continues to mature, third-party products will grow more sophisticated and useful to Google Workspace customers.

“Today’s improvements to the Marketplace show Google’s continued commitment to the enterprise,” said Mark Mader, CEO of Smartsheet. “Marketplace applications like those included in the Cloud Alliance are leading the move to the cloud. With the help of integrated applications, IT admins and users can create a truly optimized, all-cloud experience and the new Admin console integration will make it easier than ever to discover these apps.”

About Cloud Alliance for Google Workspace

Founded in 2011, the Cloud Alliance for Google Workspace is a trusted network of independent cloud software providers that build and deploy applications heavily integrated with the Google Workspace platform. Members include BetterCloud, Esna, Insightly, Lucidchart, Fujitsu RunMyProcess, ShuttleCloud, Smartsheet, Spanning, Yesware, UberConference and Zendesk.


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