Google Workspace for Work in the Enterprise: “Rumors of my death have been greatly exaggerated.”

Is Google Workspace still relevant for the enterprise? And if it is, how should Google for Work enterprises plan to recover from ransomware attacks? In this blog, you’ll learn why news of Google Workspace demise in the enterprise is not really accurate, and you’ll learn how to minimize the risk and recover quickly from ransomware.

It’s considered common knowledge that Microsoft Office 365 is taking business from Google Workspace in the enterprise. Articles with titles like this – “Microsoft Office 365 is beating Google Workspace in enterprise adoption – Gartner research,” and “Microsoft’s Office 365 is Trouncing Google” – give the impression that Google Workspace may be struggling. But if we take a deeper dive into the data, we learn that perception is not reality:

  • Google Workspace has seen almost 7% growth last year. Market share for Google Workspace has grown in the last year from 16.3% to 22.8%, according to Bitglass research, despite competition from Office 365.
  • The two different enterprise customer types for each suite mean the “rate of adoption” data is not truly “apples to apples.” CIO Magazine mentioned that the majority of new adopters of Office 365 are moving from on-premises Microsoft Exchange and Microsoft Office. They are Microsoft customers first, and would almost never move to a born-in-the-cloud suite like Google Workspace. Google is still growing impressively, and their customers are highly engaged and SaaS-centric. Better Cloud Monitor notes, “Google Workspace users say they spend 80% of technology-related productivity time working with SaaS applications. That’s 33% more time than their Office 365 counterparts.”
  • Google Workspace often co-exists with Office 365 – and not as a step in migration. In Okta’s “Business at Work” research, almost 15% of all organizations surveyed use both Google Workspace and Microsoft Office 365. Of that 15%, “over forty percent of companies using both Google Workspace and Office 365 do so because different departments prefer different applications, presumably for online collaboration.”
  • In some cases, Office 365 use is ONLY for licensing management. According to Okta’s research, more than 30% of those using Office 365 are using it primarily for desktop licensing management and maintenance. They quote one responder as writing, “The easiest way for us to license Office and keep it updated is via Office 365.”

Based on these findings, it seems that news of Google Workspace demise in the enterprise may be more than a bit exaggerated. Especially for those in enterprise high tech and media organizations, Google Workspace remains a popular choice for collaboration and productivity.

Regardless, whether your organization uses Office 365 or Google Workspace or both, there are known threats that demand robust data protection. Ransomware attacks, particularly those targeting cloud-based email and collaboration tools such as Google Drive, are one such growing threat. Many sysadmins are not aware that Google, while secure, provides very limited paths to recovering access to your data, putting business continuity is at risk.

Google protects customer data to meet their SLAs and to enable their business – they cannot and do not fully protect their customers from malicious behavior, human mistakes, or sync errors. Just like when data was managed on-premises, the enterprise is responsible for protecting its data, even if that data now lives in a SaaS app or the cloud.

Doing so means using a solution that provides an “air gap” to protect Google Workspace data, automatically backing it up to a secure enterprise cloud and enabling fast, accurate restores from the last known good point in time. Spanning Backup for Google Workspace does just that, as well as providing enterprise-class administration and audit support within the tool.

If Google Workspace are relevant to your enterprise, you need to protect your data now. Start a 14 day trial of Spanning Backup for Google Workspace, and ask for our evaluation guide today.


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