Google Cloud Backup Mitigates Risks in the Cloud

Data security is paramount to business.  Whether valuable intellectual property, financial records, research, or client information, the data companies produce is the lifeblood of their business, and most business owners and IT managers are proportionately concerned about protecting it.  However, companies also crave increasing accessibility in order to innovate and collaborate anytime, anywhere.  That’s why cloud computing has become a boon for businesses the world over.

While it has been accepted by many that the cloud provides an unparalleled level of access and collaborative possibilities with a reasonable amount of data protection extended by cloud vendors, there are certainly those who remain apprehensive about trusting their data to the cloud, as well as the level of security able to be achieved in it.

VP of Spanning Engineering, Mike Pav, offers an expert perspective on this tension between the need for access and the desire for security: “It’s a business trade-off and it comes down to balance.”  According to Pav, the cloud comes not with more risks than on-site data storage and management, but different risks.  “Cloud vendors build rigorous security credentials into their products, likely making data safer than on-premise security,” says Pav.  “Yet, undoubtedly, there are more ways for people to try to get at that information in the cloud.  Thus, cloud-stored data is certainly more exposed, but ostensibly much more secure than the alternative.”

Explaining further, he adds, “If your data is so important that you can’t imagine anybody else ever having access to it, you better not show it to anybody, ever.  It better be in your pocket all the time, like a picture of your kid.  So, again, it comes down to balance.  Having data locked up where you can’t share it makes that data lose value.  You will make a huge sacrifice in opportunity cost by not plugging this information into a system where multiple people can access it, add to it, or integrate it powerfully into existing programs, designs, or processes.”  Limiting access to data through on-premise or other security mechanisms in fact introduces another set of risks often overlooked by proponents of this method of data protection.  The multiple layers of security in which you invest to hide your data doesn’t come free.  You have to maintain these systems and mechanisms or pay someone else to do so.  Subsequently, the control over your information you thought you were achieving ends up being handed over to one or more other entities, restricting not only your own access but also the the agility of your business.  What then are you accomplishing by holding your cards this close to your chest?

So it would seem that managing data in the cloud through software like Google Workspace provides a reasonable balance between accessibility and exposure, securely storing your data while facilitating collaboration and speedy, organized communication.  It is true that data in the cloud remains vulnerable to hackers and human error- risks that all systems with Internet access (including on-site data management) share.  This is where backup and recovery are crucial.

Where there are gaps in cloud security, a Google cloud backup and recovery solution like Spanning Backup will fill in to mitigate risks and assuage doubts about data security.  Should your data be compromised by unauthorized users, human error, or another disaster, “we help protect against unexpected loss by passing our uncompromised copy of your information to you; and we do this within well-defined security constructs to ensure we won’t compromise your data while protecting it,” notes Pav.

All things considered, relying on the cloud for data storage and management, and supplementing these services with a backup and recovery solution like Spanning Backup, provides an optimum balance of accessibility and security for business continuity and growth.